20 Business Headshot Tips for Getting the Perfect Natural Shot – Small Business Trends | Ad On Picture

As a business owner, you may need a professional-looking company portrait to display on your website, in industry publications you contribute to, or send to press offices who interview you. A good business headshot can help put a human face on your business and present your brand in a positive light.

Below are some business headshot tips to help you find the perfect hot that will help you achieve your business goals.

Business Headshot Tips

Customize it to match your brand

Overall, the goal of your business headshot should be to give your brand a face. This means that there isn’t necessarily a right or wrong way to present yourself. It simply depends on your brand image. For example, a lawyer might prefer a very professional image with a suit and a clean background, while a creative business owner might prefer a more casual and fun headshot.

Use natural or professional light

As any photographer will tell you, the right lighting is essential to any good picture. When it comes to taking portrait photos, you should either have natural light from windows at multiple ends of the room, or have professional lighting.

Keep the background simple

The background can also make a big difference in how the final photo turns out. There are many different options to consider, from plain white to a slightly blurry office setting. Just make sure the background doesn’t distract from the main focus of the picture – you.

Add props if they fit your brand

In some cases, you can add some items related to your business, like a computer, a desk, or a camera. Again, though, make sure these elements aren’t distracting and only include them if they actually add something substantial to the image.

Dress as you would when meeting a new client

When it comes to clothing, you should also make sure that you present yourself positively. Again, this can vary by brand. But a good rule of thumb is to think about how you want to present yourself to a new client and then dress accordingly.

Go for basic hair and makeup

One of the best tips for business headshots is when styling your hair and makeup for photos is simply best. When you put on tons of makeup, that caked foundation can show up in photos. And for your hair, make sure you brush and style it, but don’t worry about styling fancy updos that won’t necessarily be in a single photo anyway.

Don’t get your hair cut right beforehand

While it might seem like a good idea to give yourself a fresh haircut just before snapping new photos, experts actually advise against it. Even for large events like weddings, photographers recommend getting a trim at least a week beforehand so you can get used to the new length. And if you’re getting a completely new haircut, wait three weeks or more before having photos taken so your hair can grow out a bit and look more natural. This also gives you a chance to make adjustments if you end up not liking the new do.

Have a mirror ready

It’s also a good idea to have a mirror with you so you can quickly check your hair, makeup, and clothing before having your photo taken. That way, you don’t have to wait to get your evidence back before realizing you have a stray hair or a rumpled collar.

Stay away from big trends

When it comes to clothes, hair and makeup, many professional photographers advise you to stay away from ultra-trendy items. Even if you think a certain hairstyle or patterned top will look great right now, it could make your photo look dated in just a year or two.

Have good posture

No matter what style of photography you ultimately choose, good posture is essential as it exudes confidence and professionalism. Simply sit with your back straight and shoulders back while remaining relatively relaxed.


However, you don’t have to look completely stiff and boring in your headshot. Especially if you want your brand to be fun and unique, keeping the vibe of your photo shoot light-hearted can be to your advantage. Then you can take some pictures where you have a very natural smile and show some of your authentic personality.

bring a friend

One way to ensure you can relax and show your true personality could be to bring a friend or colleague who is close to you so they can joke around, keep you loose and even let you know if you are do sit up straighter or change your smile.

Take pictures in your natural surroundings

Another strategy might be to have your photographer meet you at your office or some other location that makes you particularly comfortable. Taking some pictures of where you actually work can help make it seem extra unique and authentic to your brand.

Get enough sleep the night before

To have a fresh and happy face in your photos, you need to take care of yourself. Get a full night’s sleep the night before to avoid dark circles under your eyes and other features that can make you look tired and uninspired in your photos.

Drink plenty of water and eat a healthy breakfast

Also, make sure you drink plenty of water throughout the day and have a good breakfast and/or lunch before your photo shoot. Again, all of these things affect your well-being and therefore play a role in the outcome of your photos.

Get multiple shots

No matter what photo style you choose, you end up wanting to have a lot of options to choose from. Even if you are sure about the style, angle and background of the photo, you should have at least one horizontal and one vertical version to suit different media and publications. So make sure you allow enough time to get enough good shots.

Hire a professional

Another absolute must for a great headshot, a professional photographer can help you make your headshot vision a reality. It might be tempting to save a few bucks by simply letting a friend take a picture on your phone, but the quality of a professional image shows and helps your brand make a positive impression.

Explore her style

If you’re looking for a photographer to do your headshots, don’t just go with the first one you meet. Instead, check out the portfolios of a few different options and reach out to those who have a style you’d like to emulate in your own images.

get to know you

It’s also a good idea to get acquainted with your photographer so you can look happy and relaxed in your photos. So have a friendly conversation with them, ask them questions and be yourself when you meet them.

Get new headshots regularly

Finally, once you’ve done your business headshots, you might find that after a few years, they don’t represent your brand the way you imagined. So it’s a good idea to have new business headshots taken regularly to show what you actually look like and how you want your brand to be represented throughout the life of your business.

Photo via Shutterstock

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