Chasing the thrill of adventure with Canon – Business in Africa | Ad On Picture

In his recently released Coffee Table Book in association with Nation Media Group, Canon ( captures the thrill of adventure by showing the action captured by prominent African sports photographers. The book pays homage to the art of sports photography and to key sports photographers from Africa who have played a prominent role in promoting sporting events across the continent by capturing the thrill of the games with their Canon cameras.

Sports and action photography has always been a challenging feat as photographers are expected to provide the same type of immersive experience as watching the show or game live on location. Distilling the aesthetic experience of the show or game into a single photograph takes a combination of a highly skilled photographer who knows exactly when to click and shoot and an exceptional camera designed for speed photography. One without the other just isn’t enough to engage in the art of action photography, where a millisecond can make a huge difference.

“For decades Canon has supported the vision of sports photographers to condense the agile movements on the ground into a single image that can evoke the same joy, excitement and thrill. Canon’s newly launched photo book is an attempt to highlight this tireless spirit of Kenyan photographers who have brought hugely popular sporting events such as the World Rally Championship (WRC) Safari Rally to life while exploring the future of action photography through Canon’s revolutionary imaging technology” , commented Amine Djouahra, Director of Sales and Marketing, Canon Central and North Africa, on Canon’s vision behind the launch of the illustrated book.

Still image of iconic moments

“The world of sports photography is a still image of iconic moments captured in a split second. My love of action and sports photography was cemented while attending racing events in 2016 and around 2016 with my entry-level Canon 1200D camera. I was absolutely blown away by the world of WRC Safari Rally and I wanted other people to experience that fear, thrill and adventure through my photos. Canon’s superb autofocus technology really puts you ahead in the game. Having the right gear is crucial when attempting to capture such fast-moving objects on screen. Even my first DSLR, the Canon 1200D, brilliantly captured some shots of cars zipping past with clouds of dust forming around them to give viewers a sense of what’s really happening on the track,” says Alvin Kibet, a 26- year-old action and sports photographer who is also an astral drone pilot and GIS analyst.

The photographer is an avid fan of capturing sports cars in racing competitions and rallies and has used multiple Canon cameras from the famous EOS range to document his love and passion for adventure.

Embodying agility and speed through the lens

Kenyan photographer Anwar Sidi has spent more than two decades in the world of formal motorsport professional photography and rose to fame when his first photo of the East African Safari Rally made the front pages of national newspapers 29 years ago. Speaking of his love of action photography, he says, “Capturing the roaring power of racing cars in all their glory and splendor is an exhilarating experience in itself. And to do that, you need to be accompanied by the best technology a camera can offer. Over the decades, Canon has embodied the photographer’s vision of capturing that excitement, wonder and drama in one image. Over the years, Canon’s autofocus system improved with each new model in the early days of EOS, attracting more photographers to actually venture into the world of sports photography simply because they could now. In the early days, you could spot those distinctive white lenses from a distance and know they were Canon. Today the design has changed but the legacy of the phenomenal EOS range continues.”

Anwar Sidi’s work has been featured in leading magazines and websites such as Auto Sport, Rally Sport, Motoring News, Rally Course, Bulletin, Reuters and AP, among others.

Celebrate Africa and its people through visual stories

For Mwangi Kirubi, storytelling through a visual medium remains an important part of conveying messages and promoting awareness. An acclaimed photographer who has won awards throughout his photography and filmmaking journey, Mwangi prefers to convey messages through the art of photography. “Africa has so much to offer that the world has yet to see, apart from our beautiful landscapes and rich natural history we also have some of the best racing events in the world that really showcase the talent that thrives on the African continent . And as a photographer the duty and responsibility of presenting this incredible feat rests on my shoulder and I absolutely need a trusted partner ie a camera to do it. Capturing a fleeting moment in microseconds is only possible when you have cutting-edge features like advanced intelligent autofocus, built-in image stabilization and scene recognition that can turn a good shot into a hair-raising one,” noted Mwangi.

Canon’s newly launched EOS R5 stands enable photographers to capture stunning 45-megapixel images at up to 20fps, and capture cinematic 12-bit 8K RAW film using the full width of the camera sensor.

Intuitive understanding + revolutionary technology = recipe for sports photography

Another award-winning photojournalist from Nairobi, Kenya, with eight years of experience, Sila Kiplagat has been covering prestigious sporting events like the WRC for years. He adds: “Sports photography wouldn’t have come into vogue if we didn’t have the avant-garde technology that we have today from companies like Canon, which allows us to really live up to notions of thrill and adventure. To evoke such strong emotions just through a photo actually takes a lot of work behind the scenes. I’ve used the Canon EOS-1D X Mark II extensively, which has a 20.2MP full-frame CMOS sensor and dual DIGIC 6+ image processors, resulting in fast burst rates of up to 16fps in live view and 14fps in live view contributing full-time AF and AE and an extended sensitivity range of ISO 50-409600. With the same camera, I was able to capture some timeless shots, goosebump-inducing images that transport you right to the scene. That is the power of sports photography and it is remarkable that we have breakthrough technology that allows us to bring this to people.”

In addition, to advance the art of sports photography and encourage aspiring photographers, Canon has established a dedicated service for professional and semi-professional photographers and videographers using Canon products, Canon Professional Services (CPS). The CPS initiatives aim to empower and empower professional photographers to discover the next best thing in photography to turn a good shot into a hair-raising one. Rapid equipment service and repairs, inspirational events and experiences, and exclusive special offers are just a few of the many benefits offered to our CPS members in Europe, Middle East and Africa (EMEA).

Read more about Canon Professional Services (CPS) here (

Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).

Media contact:
Canon Central and North Africa
May Youssef
e. [email protected]

APO Group – PR agency
Rania ElRafie
e. [email protected]

About Canon Central & North Africa:
Canon Central and North Africa (CCNA) ( is a division of Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2015 was a strategic move aimed at strengthening Canon’s business in the African region – by strengthening Canon’s presence and direction in the country. CCNA also demonstrates Canon’s commitment to working closer to its customers and meeting their needs in the rapidly evolving African market.

Canon has been present on the African continent for more than 15 years through distributors and partners who have successfully built a solid customer base in the region. CCNA ensures the provision of high quality, technologically advanced products that meet the demands of the rapidly developing African market. With over 100 employees, CCNA manages sales and marketing operations in 44 countries in Africa.

Canon’s corporate philosophy is Kyosei ( – “living and working together for the common good”. CCNA strives for sustainable business growth by focusing on reducing its own environmental impact and helping customers reduce theirs with Canon’s products, solutions and services. At Canon, we are pioneers and are constantly redefining the world of imaging for the greater good. Through our technology and spirit of innovation, we push the boundaries of what is possible – and help us see our world in ways we’ve never seen it before. We help bring creativity to life, one image at a time. Because if we can see our world, we can change it for the better.

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This press release was issued by APO. The content is not monitored by the African Business editorial team and the content has not been reviewed or validated by our editors, proofreaders or fact-checkers. The issuer is solely responsible for the content of this announcement.

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