Generating content marketing topics doesn’t have to be daunting. Sometimes you can pick a theme and riff on it.
Content marketing is the act of creating, publishing, and promoting content with the goal of attracting, retaining, and retaining customers. Content marketing is often combined with search engine optimization to bring potential customers to a company’s website.
Every month since 2014, I’ve created a list of content ideas to inspire traders. For August 2022 I show how a single concept or topic can generate many more ideas.
As I sat down to write, I was drawn to something about the year 2022. It was all twos, especially the 22 at the end. So I started thinking about content ideas not just for August, but specifically for August 22, 2022. That date gave me a path to follow and made it easy to create this list.
I hope you find these suggested topics—and the idea of downplaying a concept—helpful.
1. August 22: Loch Ness Monster sighted
The Loch Ness Monster – often called Nessie – is a creature said to live in a relatively large lake (Loch Ness) in northern Scotland. Loch Ness is about 23 miles long and up to 788 feet deep.
The first sighting of this sea monster dates back to 564 and August 22nd.
Saint Columba was a monk, missionary and abbot credited with spreading Christianity in Scotland. Born in Ireland in AD 521, after his education he set about converting the pagans.
A biography of Saint Columba written while he was alive claimed Nessie was about to attack another when Columba yelled at the animal to stop and ordered it back into the water.
There have been numerous sightings of the monster since Columba, but there is no definitive proof that it exists. Some believe Nessie is a myth while others think it could be real.
For your company’s content marketing efforts this August, consider using Nessie as inspiration. You could write about the Loch Ness Monster yourself – fitting for an online shop that sells travel guides or luggage. A photo or camera shop could write an article about the various Nessie photos or films – or even create their own.
Or you can find other myths that make sense for your business or customers.
2. August 22: Eat a Peach Day
To a botanist, peaches are a drupe related to plums, apricots, and nectarines. For one economist, peaches are a popular food grown worldwide, with China, Italy, Spain and the US being the top producers.
A nutritionist might say that peaches are a good source of fiber and vitamins A and C, and that peaches can be eaten fresh, canned, or baked.
But everyone else simply loves peaches.
To incorporate peaches and National Eat a Peach Day into your company’s content marketing, write about recipes that include the fruit, describe its health benefits, or discuss storage and preservation tips.
You could also write about the history of the peach and its different varieties.
While a natural theme for culinary businesses, peaches could be a refreshing content idea for many other businesses.
3. August 22: Tooth Fairy Day
The Tooth Fairy is a mythical creature – not unlike Nessie – who leaves money under a child’s pillow when that little fella loses or is missing a tooth.
Some argue that the tooth fairy tale originated in Europe and was brought to America by immigrants. There are many different versions of the story, but they all share the same premise: a creature comes to collect teeth in exchange for a reward.
Others suggest the story is a type of health education propaganda created in the early 20th century to promote good dental hygiene. For example, the American Dental Association recommends that we all have a teeth cleaning at least twice a year. For this reason there is two National Tooth Fairy Days in the United States, February 28 and August 22.
Content marketers could tell the origin of the tooth fairy (a factual version or a reinvented one), focus on advice for parents, or showcase dental products. The theme could work for online stores selling everything from toys to toothpaste.
4. August 22nd: Birthday of Bill Parcells
Bill Parcells is a retired American football coach who has worked in the National Football League for more than 30 years, including 19 seasons as NFL head coach.
Parcells led five teams to the playoffs and won two Super Bowl titles with the Giants in 1987 and 1991. Considered one of the greatest coaches in NFL history, he was inducted into the Pro Football Hall of Fame in 2013.
On August 22, 2022, Parcell will be 81 years old.
For content marketers in sporting goods or memorabilia stores, Parcells’ birthday is an excellent time to write about his life and career, highlight some of his famous quotes, or talk about his coaching style and influence on others. You can also profile some players he coached who had successful NFL careers.
5. August 22: Liquid soap patented
The writers and video artists responsible for content marketing at soap manufacturers and retailers are undoubtedly experts in stain removal, deodorization, and general home care.
But the concept of cleaning goes beyond soap. For example, it can be difficult to remove the smell of smoke or sweat from clothing. Three popular tips don’t involve traditional laundry detergent.
- Use white vinegar.
- Soak in baking soda and water.
- Add lemon juice to your wash.
The first US patent for liquid soap (No. 49,561) was granted on August 22, 1865 to a certain William Sheppard of New York.
Therefore, marketers could create content about Sheppard’s original invention or extend it to non-traditional cleaning alternatives.