What to expect at Apple’s ‘far away’ iPhone 14 event – CNN | Ad On Picture

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Apple is expected to unveil its iPhone 14 lineup on Wednesday at the company’s annual keynote event in September.

The product event, touted as “way out there,” will be held at Apple’s headquarters in Cupertino, California and will be livestreamed on Apple’s website and social media channels.

This year’s invite featured a night sky with a constellation of stars forming the Apple logo, leading some to speculate that there will be major camera upgrades on iPhones to allow for better nighttime or long-distance photography. But in typical Apple fashion, the tech giant has been sparse with details as it builds excitement and urges customers to brace themselves for the big day.

The event begins Wednesday at 10:00 a.m. PT / 1:00 p.m. ET and will be covered live by CNN Business. Here’s a look at what to expect from CEO Tim Cook and his team.

As it has every year for about a decade, Apple is expected to unveil its latest iPhone at the September keynote.

Apple is expected to make it big with the iPhone 14 – literally. It is rumored to be debuting a 6.7-inch phone that’s not a Pro model, meaning it has the larger screen size but without the higher price tag. The rumor mill is also suggesting that Apple could drop its cheaper mini-sized iPhone in the 14 series so they don’t compete with iPhone SE sales.

Forecasts suggest that the latest Pro model will be slightly slimmer and will lack the unloved notch around the front-facing camera system on the new iPhone models.

Apple watchers are also excited about a potential big upgrade in camera quality with the iPhone 14 – possibly one capable of recording 8K video. If that happens, it could be among the biggest changes to iPhone camera quality yet.

How Apple will set the price The iPhone 14 is already shaping up to be a test as the broader economic conditions have hit choppy waters for both the tech sector and consumers. A handful of analysts are already predicting slight price increases for the latest and greatest iPhone model. “My expectation is that Apple will probably have to raise prices,” Ben Wood, chief analyst at market research firm CCS Insight, told CNN Business ahead of the event.

Currently, the regular non-mini sized iPhone 13 starts at $799, the iPhone 13 Pro starts at $999, and the iPhone 13 Pro Max starts at $1,099. Some analysts are predicting a $100 price increase for at least the high-end Pro and Pro Max models. But given the stress consumers are facing, he believes Apple will also “do everything we can to minimize this.” This could mean offering attractive trade-in rewards, installment plans, and other offers.

Despite rising inflation and other economic headwinds, Cook said in the company’s recent conference call that so far there is “no obvious evidence” of a macroeconomic impact on iPhone sales. That doesn’t mean the tech giant is immune to a deteriorating economic climate. It reported a nearly 11% drop in earnings in the three months to June compared to the same period last year. This event also comes amid supply chain issues related to China’s zero-Covid policy.

Customers walk past a digital display of an Apple iPhone 13 Pro at the Apple Store on 5th Avenue in Manhattan March 18 in New York City.

Finally, there were some rumors that Apple might remove the iPhone’s Lightning connector in new models and opt for a MagSafe wireless charging design. There have also been rumors that some US models could launch without a physical SIM slot as Apple moves to an eSIM-only design.

New Apple Watch models are expected to be unveiled on Wednesday, including a high-end offering. An official release date for iOS 16, the much-hyped latest update that lets users personalize their iPhone lock screens (like Android does) and includes a revamped iMessage, is also expected to be announced.

With the new iPhone expected to take center stage, many analysts don’t expect Apple to release new iPads or Mac computers until October. Of course, the rumor mill can always be wrong about these things. Apple is also unlikely to unveil its previously rumored and much-anticipated AR headset on Wednesday.

Despite competitor Samsung’s love affair with foldable devices, Apple is unlikely to launch such an iPhone this fall.

CNN Business will be broadcasting live coverage of Cook’s big production, so tune in as the world’s most valuable tech company finally shuts down all the rumors and unveils some of its latest gadgets as the busy holiday season approaches.

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