Have you ever thought about becoming a wedding photographer? If you’ve been thinking about starting a wedding photography business, this article will help you figure out if it’s the right path for you. Read on to learn a few steps to get you started in the right direction.
I’ve been a wedding photographer for over a decade. Not very many people can say that they have the happiest day of their lives working with clients. And not very many people can tell important stories about love, families, and rituals.
On the other hand, wedding photography can be stressful and full of expectations. You also have to give up your weekends and twist your body into unnatural positions to get the shot. But speak of an endless source of creativity and inspiration to keep growing as a creator and human.
Should You Start a Wedding Photography Business?
You should start a wedding photography business if you want to become a professional photographer, run your own business and enjoy serving couples by creating both great images and a great experience. If you don’t want to run your own business, you can consider working for someone else. If you don’t want to serve couples, consider a different type of photography.
Here’s the good news. I don’t think you have to absolutely love all aspects of a wedding. You just have to love the same aspects of the wedding as your client does.
As you delve into the world of wedding photography, you will find that there is a wide variety of styles and numerous genres. There are as many types of wedding photographers as there are types of brides or grooms.
Here are what I think are helpful things to consider when deciding if you want to start a wedding photography business. Despite what it may look like online, it’s not always glamorous. It’s hard work, both technically and creatively.
Reasons to Say Yes to Starting a Wedding Photography Business
If you are excited about the following, you should consider starting a wedding photography business.
- You will become a better photographer and businessman if you take care of your clients. I believe that regardless of our career path, we should all consider this, but maybe that’s just me.
- It may be stressful and overwhelming at first, but every new challenge is. You will get better as you gain experience and learn the most important tasks.
- Don’t think about it. keep it simple I suggest starting slow and taking things easy so you don’t get into debt or get overwhelmed with expectations.
- They need to get better at photography and learn about light in particular. Wedding photography will put you in many situations, so it’s best to prepare yourself to handle them all.
- Choose a destination. Wedding photography is complex and increasingly competitive. Don’t expect to be an expert right away.
What are the key steps?
So you’ve decided to start a wedding photography business? where do you go from here Let’s break it down and start with some simple steps.
- Make it official, and you’ll start seeing opportunities everywhere. Start by filing a DBA, setting up a website and opening a bank account.
- find customers. Next comes marketing and growing your business.
- Make photos. Experience is the best way to get better, so get out there and shoot.
- learn photography. Beyond experience, you must learn techniques and know how to understand light.
- learn business. You don’t know what you don’t know. But you’ll learn that one way or the other!
Here’s a video that dives into these five simple steps to take your wedding photography business a little further.
How do you market and grow?
As you have seen, one of the most important steps in starting your business is finding customers. There is no business without someone paying you for your services. As you learn more about marketing, you’ll see a myriad of tried-and-tested methods that guarantee quick success.
Don’t fall into the trap. Know yourself, your values and your budget and find a marketing plan that works for you. Marketing is both a short game and a long game.
My marketing plan recommendation is as follows:
- serve customers well. Referrals are often the best leads.
- Build your brand. Know who you are and who you want to serve.
- Drive traffic to your business. Use different methods to increase traffic. Maybe it’s social media, SEO, or stomping the pavement and attending bridal shows.
- Transform that traffic. Once you’ve got your business out there, you should have a plan for how you’re going to convert leads into jobs.
For more information on these wedding photography marketing steps, watch this video.
Once you get rolling, you need to develop yourself, your business and your photography skills.
Get your mindset right. As a wedding photographer capturing this important day in people’s lives, how do you view your work and purpose? How do you stay calm on stressful days?
From there, you continue to grow your business. You can and should constantly refine your marketing plan and the direction you’re going, what’s working and what’s not.
The best thing about this business is that you can continually expand your photography skills. Once you master family pictures, you can learn how to photograph the sunset. Once you’ve mastered capturing moments, you can focus on creative portraits.
The more you know and become comfortable with weddings and their equipment, the less you worry about those details and focus on being creative.
Ready to start?
Ready, set, click! Being self-employed has its challenges, but also freedoms. Building a wedding photography business can be fun and rewarding.
I hope you listen to your heart because weddings are all about love. You don’t have to worry about cakes and centerpieces, but loving love is a good place to start. I can’t wait to see you and your business grow!